When running a business, there are a lot of different things that you could put money into. With so many different items pulling on your purse strings, it can be difficult to decide how to spend your money.
If you’ll invest your available resources wisely, you have a much better chance of experiencing sustained success in your business. Here are a few investments that you might want to make for your business.
Online Reputation Management
Investing a little money into online reputation management makes a lot of sense for most businesses. When customers want to find out about you, the first place that they go is online. They’ll check your reviews on Google Local, Yelp and other reviews sites, and if your reputation isn’t good on any of those online portals, you’ll be in trouble.
If you can control your online image, you’ll be able to make a good first impression with the majority of your customers. This way, when someone gets online to find out about you, they’ll run across mostly positive information. The last thing you want to do is leave your online reputation to chance. Encourage your customers to leave positive reviews when they have a good experience. Include a card with any orders asking them to friend you on Facebook, and to write a review on Google.
When it comes to achieving business success with limited resources, you should also consider putting money into branding. A brand for your company can go a long way toward helping you develop customer loyalty and get on the right track. Spend a little bit of money with a professional graphic designer who understands branding. They’ll be able to create a logo and a brand for your business that customers will recognize right away. If cash is tight you can even work with a company like 99designs or Odesk to find an affordable design.
When customers see your logo, they’ll be much more likely to buy your products and services when they need them. You can put your logo on almost anything. Pens, shirts, hats, business cards, websites, and marketing materials are just a few options for you to consider.
In today’s market, most customers are going to expect you to have a website. When you have a website that people can visit, they can get information about your products and services in a low-risk setting.
If you have a basic website that you made several years ago, it may be time to upgrade to a nicer version. People expect to see an attractive and easy-to-navigate website these days. Put all of the information that people are looking for on your site.
Regardless of which options you choose to invest in, look at the costs and compare them to the potential benefits. If it doesn’t make financial sense, then look at some other options along the way. There are some great low cost ways to come up with a great web presence. For example, you can publish a WordPress website for little or no cost.
Do you have any other suggestions for some smart investments for business?
Last Edited: 7th November 2012